Retail Monitoring

We know retail is tough

Today’s environment for manufacturers and retailers is extremely complex. Rising costs squeeze margins, leading to aggressive price wars and promotions. Shoppers are more price-sensitive than ever, carefully weighing value for money. The right information can make all the difference.

With access to real data about product prices, availability, shelf share, or promotional activity, manufacturers can protect against brand erosion, channel conflicts, and customer mistrust. Retailers can fine-tune pricing strategies, improve assortment, and design more effective promotions. Both sides gain a stronger negotiation position.

Our retail monitoring

Our service is designed to make retail monitoring insightful and efficient. By combining optimized fieldwork with modern mobile technology, we ensure data is gathered quickly, consistently, and without unnecessary overhead.

From the very beginning, we work closely with you to define the scope — product lists, store coverage, and exact metrics — so that results are always relevant and actionable. We capture both quantitative and qualitative information: prices, promotions, on-shelf availability, shelf share, promotion types, shelf presentation, and photo documentation. Need something more? We’ll include it.

We also adapt the delivery. Whether you need concise, management-ready reports with clear insights or raw, structured datasets for in-house analytics, we format everything to fit seamlessly into your workflows. (See attached example report, reach out for more samples.)

We take data quality seriously

We believe that the value of any monitoring service depends entirely on the reliability of its data. That’s why we built our system around strict quality controls at every stage: from field collection to final reporting. All collected data undergoes real-time validation through our cloud-based platform, ensuring that most errors or inconsistencies are caught instantly, not days later. Each data point is checked for logic, completeness, and alignment with previous records to eliminate outliers and maintain consistency.

Supervisors and analysts can monitor the incoming data stream live, flagging anything that requires clarification before it even enters the main dataset. This process is supported by automated algorithms that detect anomalies and by human review to guarantee contextual accuracy. We also use geolocation and time-stamping to confirm that every observation was collected where and when it should have been. After validation, the dataset goes through an additional review cycle, guaranteeing that what you receive is verified, traceable, and ready for confident decision-making. Our commitment to data quality means you can trust more every number, every photo, and every insight we deliver.

[1] No tricks with fine print, just explaining what 2,400 data points means for us: it could be for example 20 retail chains x 2 locations for each x 20 SKU x 3 metrics like price, promotion, availability.

Under the Hood

Our service is powered by four main components that work together seamlessly:a cloud-based database for secure storage and real-time access; a mobile app for fast, accurate data collection in stores; a back-office application for setup, team management, and live progress tracking and a reporting layer that turns raw data into actionable insights.

The mobile app captures both quantitative and qualitative information — prices, promotions, availability, and visual documentation — while live connection to the cloud enables instant validation. The back-office makes it easy to configure new collections, assign field teams, and monitor results, so once the data is gathered, it’s immediately ready for analysis and reporting.

Try us with no strings attached

We’re confident in the quality of our service, so we invite you to start with a pilot project, simple, transparent, and risk-free. Test our monitoring, see the insights firsthand, and decide if you’d like to scale further. No commitments, no hidden costs. Get in touch with us today and let’s set up your first collection.

Interested in the solution itself? We can even help you run a similar service in your own country using our complete setup.