I DESIGN Report
I DESIGN 2023 is a report created for the I DESIGN charity group. Using a wide variety of visualizations, the report presents…
What are Poland's most coveted destinations? Astonishing natural treasures? What's our culinary landscape like? We look at all these questions and more in our series of infographics exploring all kinds of data related to Poland.
Map 1: Top travel destinations
For our first design, we’re taking a look at the most visited destinations in our country – and checking if they’re more popular with Polish or foreign travelers.
We’ve decided to showcase the split very prominently, by placing two contrasting colors right next to each other in each visualization. The charts themselves, though unconventional, were proven clear and intuitive during testing. Each featured location is also represented by a custom icon: a chosen landmark (like St. Mary’s Church in Gdańsk) or a broader symbol (a sailboat for Mazury, mountain peaks for Karkonosze).
This first map, in its many iterations, is the one we used to set the direction and develop a consistent visual language for the entire infographic series. We aimed for the project to feel modern and analytical, while loosely referencing elements of Polish folklore – which tend to look more bright and friendly.
